I edit the report, pitch the story, and prepare the spokesperson.
I advise policy, advocacy, and mission-driven organizations when their work needs to resonate with the public and policymakers. As a former journalist, I know what editors will run and what reporters will ask.
Case study
A climate proposal that made its way into the federal-Alberta agreement
In 2025, Clean Prosperity became the first organization to publicly propose how Ottawa and Alberta could reach a deal on climate and energy. I pitched reporters, prepared the organization’s spokespeople, and drafted the public messaging.
When the two governments signed a memorandum of understanding that November, it reflected key proposals from the organization.
“Sarah has a rare combination of strong writing and strategic judgment.”
Michael Bernstein, president and CEO, Clean Prosperity
40+
national and regional news stories in six months for the federal-Alberta climate and energy campaign
10+
researchers and executives trained as spokespeople through a program I built
15+
years of experience across national policy communications, journalism, and government
Services
What I do
Communications strategy
Senior advice to CEOs and leadership teams on strategy, campaigns, and earned media, including interim cover when your communications lead is away.
Media training
Preparation for researchers, executives, and advocates before a high-stakes interview, or a standing program that builds a bench of spokespeople.
Writing and editing
Op-eds, reports, and long-form pieces for non-profits and companies. I also write for professional-services firms, from executive communications to long-form profiles of family enterprises such as Lego and Hermès. My own writing has appeared in The Globe and Mail and The Boston Globe.
Media training
Practise with a former reporter before the real one calls
The spokespeople I have prepared have gone on to field questions on national and local news, in print, radio, and television interviews, and on a full-hour CBC call-in show.
The briefing
How reporters work, and how to prepare and deliver key messages.
Preparation
Questions and answers written for each spokesperson and the subject they will cover.
Mock interviews
Run the way a reporter would run them, using the questions they are likely to ask.
Your format
On camera or off, in person or by video call.
“Sarah’s media training pushed me to sharpen my message and get to the heart of what I wanted to communicate. She immersed me in a realistic interview environment and challenged me with tough questions. I came away much more confident in my ability to stay on message and handle challenging media interviews.”
Benjamin Dachis, vice president of research and outreach, Clean Prosperity
Planning a launch or preparing a spokesperson?
Tell me about your organization and what you need. We’ll set up a 30-minute call and within a week you’ll have a written proposal with the scope, timeline, and fee.