Services

I work with policy, advocacy, and mission-driven organizations when the stakes are high and the subject is complicated. I also write for companies and professional-services firms. Work runs as an ongoing retainer or a defined project.

Communications strategy

Who it’s for

  • CEOs, executive directors, and senior teams at policy and advocacy organizations

  • Organizations heading into a major campaign or report launch

  • Teams that need cover while their communications lead is away

What it covers

  • Communications strategy and annual planning

  • Advice on positioning, messaging, and timing

  • Plans for campaigns and report launches

  • Earned media strategy

  • Interim leadership of the communications function

Track record

  • One of two communications staff at Clean Prosperity, a national climate policy organization; advised the CEO directly and led execution on its major campaigns

  • Federal-Alberta climate and energy campaign: media relations, spokesperson preparation, and public messaging, with more than 40 national and regional news stories in six months

  • Led the communications function for five weeks. Highlights: placed a CEO op-ed in The Hill Times, launched a major research report, and secured coverage from The Canadian Press, the National Post, the Calgary Herald, and CBC

  • Advised the CEO and executive team at the Business Council of Canada

How it works

  • Monthly advisory retainer

  • Support for a single campaign

  • Interim cover for a defined period

“When Sarah stepped in to cover our VP of Communications for five weeks, she was calm, cool, and confident. Her input on my Hill Times op-ed made it noticeably clearer and sharper. She has a rare combination of strong writing and strategic judgment.”
— Michael Bernstein, president and CEO, Clean Prosperity

Media training

Who it’s for

  • Researchers, executives, and advocates who need to be confident, credible voices in the media

  • First-time spokespeople, and experienced ones preparing for a high-stakes interview

What it covers

  • Message development

  • Q&A preparation for each spokesperson

  • Mock interviews from a former reporter

  • One-on-one coaching

What training looks like

  • A briefing on how reporters work and how to deliver key messages

  • Practical sessions built around each spokesperson and their subject

  • Mock interviews using the questions reporters are likely to ask

  • On camera or off, in person or by video call

Track record

  • Built Clean Prosperity’s media training program

  • Trained more than 10 researchers and executives as media spokespeople

  • See some of their interviews.

How it works

  • A group session

  • One-on-one preparation before a high-stakes interview

  • A full program designed for your organization

“Before working with Sarah, I had never done a media interview. She helped me boil complex policy reports down to a few clear messages and hooks that reporters would actually care about. Her prep made me more confident, and it showed in the coverage, including print interviews and a radio piece.”
— Chloe McElhone, research manager, Clean Prosperity

Writing and editing

Who it’s for

  • Non-profits, think tanks, and companies that need clear, accessible writing on complicated subjects

What it covers

  • Op-eds and executive communications

  • Annual and impact reports

  • Long-form profiles, case studies, and articles for professional-services firms

  • Editing of research reports

Track record

  • Helped develop and place op-eds by chief executives in national outlets

  • Wrote CEO speeches and annual reports for the Business Council of Canada

  • Led Clean Prosperity’s annual impact report, from content strategy to art direction

  • Wrote a long-form series for Creaghan McConnell Gould, 2017 to 2024, profiling family enterprises such as Lego, Samsung, Cargill, and Hermès

  • Reporting in The Globe and Mail, the National Post, CBC, and The Boston Globe

How it works

  • By project

“Sarah is the kind of writer you hope to work with. Her research was always thorough, her writing style was memorable and engaging, and she had a knack for turning those complex projects into compelling stories. Beyond the quality of her work, she was professional, curious, and a true pleasure to collaborate with.”
— Craig Postons, CEO, Creaghan McConnell Gould Ltd.

How we’d start

  1. A 30-minute call about your organization and what you need

  2. A written proposal within a week, setting out scope, timeline, and fee

  3. Work begins once you approve it

Not sure which service fits? We can work that out on the first call.

Get in touch